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How to Create a High Quality Blog
Many magazine brands have blogs, but fail to realize the true potential of the medium. Often, these are good efforts, with good content, a fair level of traffic, and perhaps a comment every now and...
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Web Analytics for Bloggers & Journalists: Measuring Performance & Setting...
I’ve been spending time looking at blog performance metrics, and wanted to share some ideas on how bloggers, editors and journalists can use web analytics to not just measure performance, but set...
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How to Become a Superstar Blogger
The chart above tells quite a story: it shows the growth of Betsy Bird’s blog on School Library Journal’s website. So today I want to explain who Betsy is, how she does what she does, what it has...
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10 Tips for Improving Your Blog
Twice this year, I have shared tips to becoming a better blogger: How to Create a High Quality Blog How to Become a Superstar Blogger Today, I want to profile a thriving B2B blog and share some lessons...
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Case Study: 3 Months to a Better Blog
From April-June, I partnered with Broadcasting &Cable to see if we could increase the performance of one of their blogs. I’ll start at the end, here are the results: A few things this chart tells...
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Diversifying Media Revenue Streams
Image by Martha Nelson Let’s talk about paid content, and look beyond the discussions around paywalls and micropayments. I want to explore one example of an online brand creating multiple digital...
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Why B2B Blogs Matter
Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers – folks who spend all...
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The Value of Blogging
Image courtesy of Betsy Bird Something odd happened this week, a single blog post absolutely floored me – that’s how good it was. Now, I read a lot of blogs, and doing so is pretty much the first...
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Why People Blog and What We Can Learn From It
I’ve worked with 300 bloggers here at Reed Business Information, and that was split between two groups: Internal editorial staff. External bloggers – professionals who are in the trenches, sharing...
View ArticleSome Recent Blog Posts You May Have Missed
In recent months, I have been splitting my focus between this blog, and one for my business at WeGrowMedia.com. In order to ensure that followers of each blog don’t miss out on anything, I’m going to...
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